Dan's Blog

 There has been so much speculation around the most recent whistleblower of Facebook and it is exceedingly important to discuss in the context of marketing within social media. There are some relatively daunting statistics regarding the impact that Instagram has on women's mental health. Frances Haugen has brought attention to the deprecating reality of Instagram, which has flooded major news outlets around the world. It is important to examine how a company utilizes their marketing of a service to heighten its social consumption, that negatively affects its users while simultaneously earning astronomical profits.  With nearly 70% of teenagers being users of Instagram, per NPR , there is large concern for the harm that these social media platforms can dish out. This can be seen as a major dilemma this generation faces and there needs to be some action or regulation of Facebook's entities to aid this mental health crisis. Many conversations stem from this dilemma, primarily, ho...

How do you expand and promote a media outlet that is already everywhere, reporting everything of interest, from people all over the world? It is a difficult task but there is definitely room for progress with promising results for some of Vice's branches of media. The two branches that interest me the most are Munchies and Noisey.  Every branch of Vice does an exquisite job in capturing the newest, freshest and most relevant stories or information that are circulating. Not all of the stories and articles they release are mainstream, which I truly appreciate because it diversifies the viewers exposure to circulating events, music and culture that you would not see on other media outlets.  I truly cannot find room for improvement within this sector, but I do think there are additional avenues that Noisey could pursue to increase their viewers and engagement on this platform. Since Noisey circulates so much up and coming music, it would be really interesting to see them collabora...

 Li and Bernoff expanded upon the common challenges companies face in today's market within chapter 13 of Groundswell . They dove into the several stages of the social maturity of a company ranging from the dormant stage to becoming an empowered and intuitive company. An extremely important point made by Li and Bernoff is to not view your customers as revenue, but to look at them as a channel of communication, engagement and involvement (p. 317). I found this honestly revelational in terms of how companies and organizations should interact with their consumers, followers and customers.  Chapter 14 brings up the future of the groundswell and how it will be a part of most companies communication and social media plans going forward. While reading this, a lightbulb went off in my head, since the company I had interned for last semester utilizes the input of the groundswell for almost all of their content and future campaigns. The company I interned for is called BYOtogo , referr...

Any chance you own a product made by Yeti ? Is there any chance you saw someone using a Yeti product yesterday? Yeti's products have been exploding all over the outdoor market for years now and have become adaptable and improved for a multitude of outdoor experiences and necessities. Yeti's marketing and selling points have been extremely effective and appealing to consumers everywhere, even ones who are not near the outdoors at all. Is it possible for a product to be sold so efficiently that its original purpose is being sort of "domesticated"? I'm starting to feel that way about Yeti and other immensely popular outdoor brands, is this what capitalism results in? Yeti's pitch is "We make gear that holds you stay out longer, travel further, and live harder". Yes, this is very broad and general to contextualize the usage of Yeti products, but their Instagram says otherwise.  Yeti's Instagram posts instill this element of adventure and exploration...

 In today's digital age, it is almost impossible to scroll through any social media platform and not see some form of digital content created by Vice Media Group . Vice's media presence is everywhere. Vice is known to a younger demographic and appeals to a young-adult digital landscape. Vice originated in Montreal in 1994 and has expanded internally into eight branches and geographically in over fifty different countries. Here are the multitude of brands, check them out they are all really interesting.  (All descriptions are written by Vice) Vice News :  Original reporting and storytelling for an engaged and curious audience by exploring and investigating the world.  Noisey :  The definitive destination for the emerging people, scenes, and stories that drive music and culture . Munchies :  Exploring food culture through the diverse voices pushing it forward every day; the chefs and home cooks, the dishes that inspire us, and the stories behind them. Motherb...

 We learned in previous chapters the importance of listening and communicating with the groundswell, in chapters nine and ten of Groundswell: Winning in a World Transformed by Social Technologies   Li and Bernoff explain the importance of putting these practices into play by "Embracing the Groundswell". It is proven that embracing and interacting with the groundswell can be tremendously beneficial for your business or companies development.  Chapter nine instills the importance of inviting your own customers to prioritize the development of the products and services you offer. It's like allowing your customers to do the bulk of the work for your marketing and product development. In addition, Li and Bernoff emphasize the importance of why innovating at a fast pace with the groundswell is crucial, they explain, "They're both complaining about and praising your products on forums. They're rating and reviewing your products on retail sites. They're blogging ...