Dan's Blog

 After Cheap Property Europe popped up on my feed on Instagram, I lost myself for about two hours diving head first into their content and insatiable offers on beautiful European homes. Their instagram was simplistic yet beautiful. I couldn't even take my eyes away while swiping through photos, house after house. Within the first hour, I had tagged nearly a dozen friends, direct messaged four family members and annoyed my girlfriend multiple times over the plethora of beautiful homes all over Europe.  Listing for Quillan, France Listing for Høyanger, Norway I was amazed at how easily this Instagram page and website reeled me in. I noticed that my actions after seeing each jaw dropping listing made me an "energized customer" according to Li and Bernoff, in their book  Groundswell, Expanded and Revised Edition Winning in a World Transformed by Social Technologies (2011). I immediately gave my word of mouth about this account and validated it just by viewing it for a couple...

  Our personal connotations of listening and speaking have changed exponentially in the modern digital age. The way we listen, speak, advertise and market is not the same as it used to be, thanks, in part to the groundswell. The groundswell is defined and examined by Charlene Li and Josh Bernoff in their book    Groundswell: Winning in a World Transformed by Social Technologies  as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations" (p. 9). Chapters five and six of this book focused on listening to and speaking to the groundswell constructively.  We are approached in these chapters by the difference between shouting and talking within advertising and marketing. Li and Bernoff explain that the older forms of "shouting" in advertisement are practically useless in today's day and age. Considering most people trust a strangers opinion on a produ...

 The Covid-19 pandemic has upended most of our daily routines and habits over the last two years. Selling the outdoors has been a massive component to get people outside and out of the house. I even took it upon myself to create a photo journal of the year 2020 and all of the different natural areas I explored (one of my shots is featured below). It has become more of an ongoing trend and cultural norm for people to get outside and explore the outdoors in any way possible. It has also proven to improve people's mental and physical health. This feature from Vice   and Vermont Tourism  has depicted and marketed the outdoors so elegantly through their Instagram. We are taken on a journey in this video feature with Sara, an avid outdoors-woman who encompasses Vermont culture in an astonishing minute and a half. Vice's massive presence on Instagram makes this message so powerful and widespread as well as appealing for many folks who have or have not experienced Vermont c...