In today's digital age, it is almost impossible to scroll through any social media platform and not see some form of digital content created by Vice Media Group. Vice's media presence is everywhere. Vice is known to a younger demographic and appeals to a young-adult digital landscape. Vice originated in Montreal in 1994 and has expanded internally into eight branches and geographically in over fifty different countries. Here are the multitude of brands, check them out they are all really interesting.
(All descriptions are written by Vice)
Vice News: Original reporting and storytelling for an engaged and curious audience by exploring and investigating the world.
Noisey: The definitive destination for the emerging people, scenes, and stories that drive music and culture.
Munchies: Exploring food culture through the diverse voices pushing it forward every day; the chefs and home cooks, the dishes that inspire us, and the stories behind them.
Motherboard: Groundbreaking, headline-making technology news, telling the biggest stories from tomorrow... today.
Unbothered: A platform made by and for Black millennial women — celebrating our strength, power, and beauty while seeking to elevate our culture, examine real experiences, and spark authentic conversations.
Refinery29: The leading next-gen media and entertainment platform focused on women and underrepresented voices pushing the status quo, in their lives and in the world.
Somos: Celebrating the intersection of identity, lifestyle, and community for Latinx people.
29Rooms: An immersive world of cause, culture, and creativity.
There is an overwhelming amount of brands that Vice has expanded into, therefore, I will simply monitor Vice News so that we aren't here all day.
Vice News has a massive following across many social media platforms like Twitter, with 1 million followers, Instagram with 1.2 million followers and Youtube with 7 millions subscribers. It is safe to say that they are widely consumed domestically and globally for circulating and prominent news. On Brand Mention, their outreach over the last week has reached 9 million, yet they only had 39 thousand interactions, a relatively small comparison to their outreach. Likewise, Google Trends depicts a consistent and rising pattern that seems to have climaxed during late August and early September, when the United States withdrew its troops from Afghanistan and escalated a humanitarian crisis as well as when the state of Texas upheld one of the most restrictive abortion bans in U.S. history.
Hi, Daniel. I didn't know about Vice News before, but later I learned about it through my mobile phone. This platform is different from other similar Twitter and Facebook, and it relies more on long videos to attract viewers. I think its success undoubtedly gives people a refreshing feeling, because I always think that people nowadays are very impetuous. I studied investment science in my undergraduate course. If one principle of investment science is applied here, people's worry about time cost will increase their expectation of profit. This means that those long videos that require people to pay longer time and cost must have at least as much excitement as short videos to gain a foothold. The important reason why Vice News is not inferior to short videos is that its themes are always closely following topics that young people are interested in, and secondly, its pages are very concise, which makes people more patient in reading long videos.
ReplyDeleteHi Dan, I really like the topic you chose. You did a really good job establishing the social media presence and usage of Vice News. The interactions with the groundswell and all of the subsets of Vice News were great to read about. I am curious to see what recommendations you will be giving to this news outlet in the second portion of the project. What do you think is the biggest weakness or threat to this organization?
ReplyDelete