Lawson's Finest Liquids November Newsletter

Let the Groundswell Do the Talking

We learned in previous chapters the importance of listening and communicating with the groundswell, in chapters nine and ten of Groundswell: Winning in a World Transformed by Social Technologies Li and Bernoff explain the importance of putting these practices into play by "Embracing the Groundswell". It is proven that embracing and interacting with the groundswell can be tremendously beneficial for your business or companies development. Chapter nine instills the importance of inviting your own customers to prioritize the development of the products and services you offer. It's like allowing your customers to do the bulk of the work for your marketing and product development. In addition, Li and Bernoff emphasize the importance of why innovating at a fast pace with the groundswell is crucial, they explain, "They're both complaining about and praising your products on forums. They're rating and reviewing your products on retail sites. They're blogging ...

Monitoring Vice News

In today's digital age, it is almost impossible to scroll through any social media platform and not see some form of digital content created by Vice Media Group . Vice's media presence is everywhere. Vice is known to a younger demographic and appeals to a young-adult digital landscape. Vice originated in Montreal in 1994 and has expanded internally into eight branches and geographically in over fifty different countries. Here are the multitude of brands, check them out they are all really interesting. (All descriptions are written by Vice) Vice News : Original reporting and storytelling for an engaged and curious audience by exploring and investigating the world. Noisey : The definitive destination for the emerging people, scenes, and stories that drive music and culture . Munchies : Exploring food culture through the diverse voices pushing it forward every day; the chefs and home cooks, the dishes that inspire us, and the stories behind them. Motherb...

Listening and Talking with the Groundswell

Our personal connotations of listening and speaking have changed exponentially in the modern digital age. The way we listen, speak, advertise and market is not the same as it used to be, thanks, in part to the groundswell. The groundswell is defined and examined by Charlene Li and Josh Bernoff in their book Groundswell: Winning in a World Transformed by Social Technologies as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations" (p. 9). Chapters five and six of this book focused on listening to and speaking to the groundswell constructively. We are approached in these chapters by the difference between shouting and talking within advertising and marketing. Li and Bernoff explain that the older forms of "shouting" in advertisement are practically useless in today's day and age. Considering most people trust a strangers opinion on a produ...

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